KANSAS CITY, Mo. — The four largest cellphone providers are teaming up to raise awareness about the dangers of texting while driving. Verizon, Sprint, T-Mobile and AT&T will work together to spread the message behind AT&T’s “It Can Wait” campaign during this summer.
The campaign is unique because it teams up rival companies warning against the dangers of their own products. “It Can Wait” will be sent out across television, radio and social media targeting teenagers and will last through September.
Most states already ban texting while driving for some drivers while nearly 40 states ban text messaging for all drivers.
According to the US Transportation Secretary, texting while driving is a deadly habit that makes a driver 23 times more likely to be involved in a crash.
