The singer has released the video for her new song “Blank Space,” in which she plays a crazy version of herself taking revenge on a boyfriend. The single is a clever take on Swift’s reputation for working out her relationships with exes via song lyrics.
She sings:
“Got a long list of ex-lovers
They’ll tell you I’m insane
But I’ve got a blank space, baby
And I’ll write your name”
And fans get to not only enjoy a different type of Swift, they can take the experience one step further with an app.
The “Blank Space” app allows viewers to follow along with the music video, placing them in the room with Swift and her co-star for an interactive experience — with some fun extras.
“The butler, the artist and the gardener all have their own storylines (small as they may be), and you can choose to walk around with them while listening to ‘Blank Space,’ ” Forbes reported. “On top of that — and perhaps more importantly — are the Swift-related objects scattered throughout the set, just waiting to be found.”
Acclaimed music video director Joseph Kahn helmed “Blank Space” and told Rolling Stone it was meant to offer a “deconstructivist version of Taylor Swift.”
Among other lyrics, Taylor sings, “I’m a nightmare dressed like a day dream.”
And to poke fun at her “good girl” reputation, Taylor sings:
“Grab your passport and my hand
I can turn the bad boys good — for a weekend.”